Over at another bloggity project I run called Serious PooPoo, I noted that Abe Vigoda had turned 85. Vigoda is famous for many roles, but most famous perhaps for the fact that People magazine mistakenly reported his death in 1982.
I am reminded of the happy occassion of Vigoda’s 85th because of the latest round of predictions of the death of one of my most consuming pasttimes, Air America Radio. The network’s lease will be up at flagship station WLIB in New York on March 31, and the rumor is that it will not be renewed. Such a development would leave AAR with the practical dilemma of having noplace from which to broadcast. CEO Danny Goldberg has offered quotes about how strong AAR’s audience in New York is and how many affiliates they have, and he raises an excellent point that much of this talk is coming from sources like The Big Head over at Fox “News”*, and blah, blah, blah, but his comments do not address directly the issue of the lease at WLIB. This non-denial denial sort of makes me nervous.
I used to say that Air America radio had to succeed because if it failed, it would prove The Big Head right and would devalue our ideas in the marketplace. I no longer believe that, so I am not as upset about the possibility as I used to be. I no longer believe it because it is clear to me that if AAR does indeed go under, it will be for bad management, not content.
I think Air America Radio has made many mistakes. I think they got stung, badly, by the Evan Cohen thing and opted to play it safe—something which, by the way, Michael Moore somewhat eerily predicts in Left of the Dial. I think they’ve broken up some excellent radio teams, such as Morning Sedition and Franken/Lanpher. They don’t seem to be at all aware of a vital entertainment dynamic, that of funny man and straight guy. I think the Marc Maron show is all right, and I find the Mark Riley show absolutely unlistenable. But what made the Sedition work was that Marc and Mark were exellent at achieving this dynamic. I think the same of Lanpher with Franken. Look, four-fifths of the reason that Howard Stern is so damned good is because he realized early on that he needed Robin. You can hate all you want on Stern for giving Robin a car, but the gesture was a clear recognition that without her, there would be no Howard Stern. Goldberg had a show with that brand of magic on his hands, and instead of promoting the hell out of it, he had it killed. Idiot.
(By the way, one of the most interesting features of the Left of the Dial DVD is the commentary by Maron and Randi Rhodes. Those two should do a show together.)
I also think that Air America Radio has placed entirely too much importance on the New York market. Perhaps New York is a big yardstick in the industry. But don’t you think it’s strange that a radio network created specifically to discuss politics doesn’t have much of a presence in Washington, D.C.? That’s what I thought the network was shooting for when it offered its content exclusively to XM, which is headquartered here. I thought AAR should have offered some level of coverage during the protests last summer instead of the same ol’ “Pap Attack.” I thought perhaps they might generate a show or two out of D.C. from the XM studios, that the deal with XM was meant to offer them not just money, but access to facilities and support, too. If not, they sure as heck didn’t get enough out of the XM deal.
Which brings up another point: Air America Radio has been tranformed from an upstart network that at one time had at least a pretense that it would attempt to cover news—they had remotes during the 2004 election—to a network with a bunch of shows where somebody sits in front of a microphone and rants. There used to be a little variety, a little imagination at work at AAR. Sedition brought the funny. Al and Katherine brought the Vaudeville. Randi brought the homework. Now, it’s just a nework of people trying to do what Randi does, which nobody but Randi can do.
AAR should never have dumped Morning Sedition. It should have kept it and promoted the hell out of it. AAR should have created and actively supported a news division, with Wayne Gellman as division chief. It should have continued to explore new programming ideas, like Katherine’s Liberal Arts, which was cool but never really got off the ground. AAR should have seen more promise in satellite radio, too, riding its deal with XM for everything it was worth.
Basically, I think Air America Radio would do well to study carefully the business model of the most successful radio performer ever. There are many aspects of what Howard Stern has done that could be adapted to AAR. Its managers need to stop thinking of it in terms of what has succeeded before, because there’s not ever been anything like it before.
I hope these reports are, indeed, highly exaggerated. I would severely miss the ability to listen to Randi Rhodes and Dr. Maddow. However, I won’t be crestfallen if it happens because I know with no doubt that it wasn’t the content that killed Air America Radio. It was, as Michael Moore predicted, the insistence on playing it safe.
Finally, a note to The Big Head and other asshats: I hope your schadenfreude over this causes pianos to fall out of the sky and onto you. As conservatives—hell, as Americans—you should be cheering AAR on and praying for its success—heck, why don’t you consider being an associate? Or are liberals the only true voltairians, passionate in your right to talk even when we know that you’re full of it? If AAR is going down, you self-satisfied schmucks, all it means is that the Borg to which you belong assimilates another and that the Constitution, which I assume you’ve heard of, loses just a little bit more of its sheen. I’d tuck that pride into my pants a little if I were you.
* And, by the way, F Howard for appearing on Hannity and Colmes, and therefore forcing me to taint my Tivo with that crap. TWICE.